LOCAL PPC ADVERTISING
Are you a small or medium business owner? Do you want to target just your city or neighborhood? Advertise locally with PPC and set your targeting as wide as you want
Advertise locally with PPC to customers in your immediate area
The number of people performing searches on Google looking for businesses in their local area is constantly increasing. By locally advertising your services with PPC you can reach them and gain new customers in your area.
A cost-effective way to reach people locally
With pay per click advertising you can target your ads locally with cost-effective results. Show your address with your pay per click ads, and you will increase the chances of people finding you by showing your business address or phone number with your ads.
Full control over your reach, select the exact area where your ads will be displayed
You can set your ads to appear only to people searching from a particular area, city, region or country. Set the exact reach of your local PPC campaigns: target online customers within a specific city, or even in a single neighborhood. Just select the city or area that you want to target.
Reach local customers who are as far as you want from your business
Alternatively, choose the specific point on the map where your office or business is, and set a radius around it that you want to target. You can opt to target a small radius, so that you will be covering just some neighborhoods, or a large radius, so that you will be covering the city and region, and even a large part of the country. Target potential customers within 10 miles of your business or across the world.
LOCAL PPC WITH GLOC MEDIA
Our approach to local PPC advertising
We'll help you leverage the growing importance of local search
Search engines such as Google are the main way users find businesses in their area. And specifically mobile search is greatly growing as people look for local products and services nearby on their smartphones. In fact, more than 50% of all local searches are performed from a mobile device.
At Gloc Media we believe this fact gives both local and mobile advertising a huge importance, as mobile usage is exponentially growing over the last years.
We work with businesses committed to growth to produce outstanding experiences
The following are testimonials from our client Australia ETA Visas, a company that provides tourist and business visas for Australia, and our Spanish client HidalGas. They approached us to run pay per click campaigns on Google AdWords:
“Good job. We are very happy with you and the performance of your campaigns. Thank you!”
Daniel, Founder and director at HidalGas
“You are already doing a great job and I fully trust you. We will launch a couple of new projects with you soon”
Kisoo Lee, CEO at Australia ETA Visas
LOCAL PPC CASE STUDY
We are an official Google Partner: our expertise is recognised by Google as we are a certified Partner
We also are Microsoft Advertising Accredited Professionals
There's always room for optimisation
We believe there is room for improvements and optimisation in almost every campaign, so this means that you could be getting more out of your multilingual PPC campaigns. Make the most from your budget and maximise your ROI. Our main objective is to increase your return on investment. We will deem our work successful only if you are happy with the results.
Local PPC: setup and management
In order to setup your local pay per click campaign, or to optimise an existing one, we need firstly to understand your business.
We will work closely with you to understand the needs of your business and the objectives of your website and local strategy: it is essential to set very clear objectives for your site and for the local approach, so that we can build an action plan and then measure the results.
Localised keyword research and setup
Once we know where we want to get, we will build the local campaigns. We will perform a keyword research selecting only terms that are highly relevant to your business in your targeted location, and then distribute them into different groups, called Ad Groups. It is vital to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.
Ad copy creation
Our experienced copywriters will create multiple ads for each of your keyword groups, and keep testing different ads throughout the time, in order to get the optimal results.
An appropriate bidding strategy that is suitable for your business and industry will be put in place. We will take into account many factors to select the ideal bids, such as the local competition of the industry, your budget, etc.
We will closely monitor your campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.
Local pay per click is our forte
We have a deep knowledge of everything concerning local PPC, and are passionated about every channel or platform that works under a PPC model. You can advertise locally on networks such as Google AdWords, Microsoft Bing & Yahoo! Network, Facebook or YouTube.
We can also help you with...
If you think local pay per click can help you, you might want to consider other PPC-related services and implement an integrated search marketing strategy
PPC advertising gives you the opportunity to offer your services in other countries or even worldwide. Create multilingual PPC campaigns and reach potential customers all around the world.
Target only the right people. Filter your audience by location, interests, age, profession,… It’s through thorough targeting that generates a better control over costs and allows to maximise your ROI.
We provide outstanding PPC management services on Google AdWords, Bing Ads and other platforms. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.