Data-driven PPC services
REACH THE RIGHT PEOPLE WITH A PPC MANAGEMENT AGENCY
Attract relevant traffic. Reach only your target audience. Convert visitors into customers. Achieve more conversiones and sales.
Pay only if your customers click on your ads
Pay per click or paid search is an online advertising model in which you only pay for when someone clicks on your ad.
Whenever a user searches for a keyword of your choice, your ad will appear on the search engine results page.
Choose the keywords you want to advertise for
When a person searches for a keyword you selected, your ad shows up. As simple as that. If you are a pizza delivery company, you probably want to advertise for keywords such as “pizza near me” and “pizza delivery”.
You decide how much you want to pay for each click: you set a maximum bid for click, and you will never pay more than that.
Set the reach of your campaign as wide as you want
You can choose to target a country, a city, or just the neighbourhood where your business is.
Small businesses might be interested in local PPC services and will probably target a specific region, city or neighbourhood.
Large companies implement international PPC services to target an entire country, a continent or even the whole world.
PAY PER CLICK SERVICES WITH GLOC MEDIA
Our approach to paid search advertising
We are a data-driven pay per click agency
We base our decisions and actions on insight and knowledge. PPC advertising provides highly detailed data of your spend so you can easily measure the performance of your campaigns.
We analyse these insights and act consequently aiming to continuously improve the performance of your campaigns.
We work with businesses committed to growth to produce outstanding experiences
The following are testimonials from our client Australia ETA Visas, a company that provides tourist and business visas for Australia, and our Spanish client HidalGas. They approached us to run pay per click campaigns on Google AdWords:
“Good job. We are very happy with you and the performance of your campaigns. Thank you!”
Daniel, Founder and director at HidalGas
“You are already doing a great job and I fully trust you. We will launch a couple of new projects with you soon”
Kisoo Lee, CEO at Australia ETA Visas
PPC CASE STUDY
We are an official Google Partner: our expertise is recognised by Google as we are a certified Partner
We also are Microsoft Advertising Accredited Professionals
There's always room for optimisation
We believe there is room for improvements and optimisation in almost every campaign, so this means that you could be getting more out of your PPC campaigns. Make the most from your budget and maximise your ROI. Our main objective is to increase your return on investment. We will deem our work successful only if you are happy with the results.
PPC setup and management process
In order to setup your campaign, or to optimise an existing one, we firstly need to understand your business
We will work closely with you to understand the needs of your business and the objectives of your website: it is essential to set very clear objectives for your site, so that we can build an action plan and then measure the results.
Keyword research and setup
Once we know where we want to get, we will build the campaigns. We will perform a keyword research selecting only terms that are highly relevant to your business, and then distribute them into different groups, called Ad Groups. It is vital to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.
Ad copy creation
Our experienced copywriters will create multiple ads for each of your keyword groups, and keep testing different ads throughout the time, in order to get optimal results.
An appropriate bidding strategy that is suitable for your business and industry will be put in place. We will take into account many factors to select the ideal bids, such as the competition of the industry, your budget, etc.
We will closely monitor your campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.Google started factoring page load times long ago. Webpages that load faster are more likely to rank higher on Google, since usability is an extremely important ranking factor for search engines. We will provide recommendations to improve page speed on your site.
Pay per click is our forte
We have a deep knowledge of everything concerning PPC, and are passionate about every channel or platform that works under a PPC model, such as Google AdWords, Microsoft Bing & Yahoo! Network, Facebook, YouTube, LinkedIn or Google Shopping.
Pay per click advertising is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
We can also help you with...
If you think pay per click can help you, you might want to consider other PPC-related services and implement an integrated search marketing strategy
Are you a small business owner? Do you want your campaign to target only your city or neighborhood? With PPC campaigns you can easily advertise locally and set your targeting as wide as you want.
Target only the right people. Filter your audience by location, interests, age, profession,… It’s through thorough targeting that generates a better control over costs and allows to maximise your ROI.
PPC advertising gives you the opportunity to offer your services in other countries or even worldwide. Create multilingual PPC campaigns and reach potential customers all around the world.