YouTube advertising


Experiment the power of video. Reach the right viewer at the right price. Turn your viewers into fans, and fans into customers by advertising on YouTube.

Engage your viewers and turn them into fans, and convert fans into customers by marketing on YouTube

YouTube is the second largest search engine behind Google. Every month, more than 2 billion people visit YouTube. And their visits keep continuously increasing. Do you need to know more?

YouTube is the perfect platform to spread your message and attract visitors using both the emotion & power of video, and the science of online advertising. Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site in a 20%, according to Google. Connect with your audience by advertising on YouTube and attract visitors to your site from your videos.

Advertise on YouTube and you will experiment the great performance of a cost-effective advertising method for you to expose your products and services to users that are actually looking for them. YouTube videos offer a unique opportunity to reach, engage, and retain potential customers.


Our approach to YouTube advertisement services



Reach new customers on the second largest search engine through video ads

Advertising on YouTube will let you reach customers that you wouldn’t have reached otherwise, customers you never knew existed. Moreover, the influence of Youtube video ads is much deeper and stronger than standard paid search ads or even than TV ads, as this type of advertising mixes the emotions that generate TV ads with the science and relevancy of online advertising.

At Gloc Media our team members are experienced at managing YouTube video advertising campaigns. YouTube marketing is an efficient method to drive qualified traffic to your site. It will help you attract new visitors as well as engage current and new potential clients, and therefore increase conversions & sales and significantly improve your ROI. Within our team we have video specialists exclusively dedicated to YouTube video marketing and YouTube social marketing & channel creation that will help you get the most from your video material.

YouTube advertising campaign setup and management process

We will implement the following steps when creating your YouTube advertising campaign:


We will work closely with you to understand the objectives of your YouTube marketing campaign: whether you want to increase number of video views, subscribers, shares, visitors to your site or just conversions & sales, it is essential to set very clear goals, so that we can set an action plan and then measure the results.

Keyword research and campaign setup

We will create a new account & channel (or optimise it in case you already have one) and upload your video content. We will also setup the YouTube advertising account and select the relevant keywords for your business using the YouTube Keyword Tool.

Video views

With the YouTube advertising account, run through AdWords, we will be able to drive highly relevant traffic to your videos: only people that is specifically searching for your products and services (or terms closely related to your business) will be directed to your videos.

Site traffic

At this point, we have potential customers watching your videos. Once we have the right people watching your content, we will drive them from your video to your website, so that they can make a purchase.

Ongoing management

We will closely monitor your YouTube marketing campaign during the first hours and days once we launch it, and keep testing continuously to optimise its performance and increase your ROI.

YouTube marketing is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.

We can also help you with...

If you think YouTube advertisements can help you, you should know that we provide a number of video-related services that your business could benefit from:

YouTube is the second largest search engine after Google, with 2 billion visitors worldwide every month. Video turns viewers into fans, and fans into customers. Can you afford not to be there?

Reach your intended audience with great video content and video SEO. Engage your viewers and attract relevant traffic and quality backlinks to your website.

Corporate videos are a great tool to reach, engage and retain customers.

Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site by 20%. Connect with your audience and promote your video through your customers’ favourite websites.

We develop integrated SEO solutions combining on-page and off-page SEO strategies. Increase your traffic and be there when your customers are looking for you.

We provide outstanding PPC management services on Google AdWords, Bing Ads and other platforms. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.

Connect and engage with your audience and take control over your online brand reputation. Don’t underestimate the power of working with a social media agency, it could be your wisest investment.

When building your site, quality pays off. Having an attractive yet effective website that will engage and convert your visitors into customers is the first step towards online success.

Want to find out more?

For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!