VIDEO SEARCH ENGINE OPTIMISATION
Reach your intended audience with great video content and video SEO - engage your viewers and attract relevant traffic and quality backlinks to your website
Make the most from your video content with video SEO marketing
Do you have great video content? That’s the first step: it’s a good start, but it’s not enough. If you don’t optimise your video content to match what your audience is searching for, your videos will probably never be found by the right people, and will therefore not reach their intended audience. If they aren’t reaching their intended audience, they are pointless.
Video SEO will help you optimise the indexability and visibility of your videos, make them user and search engine friendly, rank higher on search engine result pages, and therefore reach your target audience and bring relevant traffic to your site.
VIDEO SEO WITH GLOC MEDIA
Our approach to video SEO
Video SEO will help your videos reach a wider audience
Video content is a great way for you to expose your product and services to people who are actively looking for them, or looking for information about them, and video search engine optimisation will help you reach those potential customers who are waiting for you. Video content offers a unique opportunity to engage, promote, reach and retain customers and will bring you excellent results on search engine result pages.
At Gloc Media we believe video SEO will boost your SEO efforts by attracting qualified traffic as well as quality backlinks to your site, and therefore improve significantly your search engine rankings. Within our team we have video specialists exclusively dedicated to video marketing and video SEO that will help you get the most from your video material.
Video SEO campaigns
Our video SEO campaigns will help your video content rank higher on search result pages and therefore be found easily by your target audience. As a result it will increase the relevant traffic to your website and improve sales and conversions. We will take the following steps to ensure your videos are properly optimised:
Title, tags and description
We will create an optimised title for the video including a key phrase that is relevant to your services or brand. We will also tag your video with important key phrases or keywords: terms that your audience will search for when looking to find your brand or service. Same goes for video description: we will optimise the description with important keywords and add a description of your video to allow search engines to index it and rank well on search results.
Backlinks to your site
Videos should be used by your viewers as a bridge to your site. Along with the video, we will provide relevant links back to related content on your site.
As search engine spiders still prefer HTML content when crawling webpages, we will provide transcripts of your videos, in order to give them something that can be indexed by search engines, and therefore improve rankings.
We will create a video sitemap and submit it to Google Webmaster Tools. Creating a video sitemap is the best way to ensure that the search engine spiders will find your videos and index them properly.
We will share your video content on social networks in order to maximise the reach of your video and increase brand awareness, as well as get you quality backlinks from third party websites.
It is highly advisable to perform a SEO consultation along with the implementation of the video SEO campaign for optimising results. The SEO consultancy will provide with recommendations to improve your site’s structure in order to make it more search engine friendly.
Video search engine optimisation is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
We can also help you with...
If you think video SEO can help you, you should know that we provide a number of video-related services that your business could benefit from:
Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site by 20%. Connect with your audience and promote your video through your customers’ favourite websites.
YouTube is the second largest search engine after Google, with 2 billion visitors worldwide every month. Video turns viewers into fans, and fans into customers. Can you afford not to be there?
We provide outstanding PPC management services on Google AdWords, Bing Ads and other platforms. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
Connect and engage with your audience and take control over your online brand reputation. Don’t underestimate the power of working with a social media agency, it could be your wisest investment.
When building your site, quality pays off. Having an attractive yet effective website that will engage and convert your visitors into customers is the first step towards online success.