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From now on, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a...
Pages are an important destination for people on Facebook, and according to Facebook, they are “building new ways for users to interact with businesses through them. This new call-to-action feature will help Pages drive business objectives. Designed to bring a...
Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Christmas is a great time to ensure that your adverts reach relevant audiences...
If you are in advertising or marketing and have ever watched the show Mad Men, then you surely love Don Draper. Even if you are not in the industry, you probably like the character anyways. But people who loved the show wonder at times if...
Great visual content is essential to generate views and involvement in social media. Read on to discover six tools that can help you create high-quality professional visuals and maximise the value of your content...
Gloc Media has been an official Google Partner since the very beginning of the Google Partners program that Google launched back in 2013. We have been certified in search advertising ever since the program launched, which...
What do we buy when we go abroad? Ever wondered what do British travellers buy when they visit countries in Europe?. We were inspired by Fixr and so we took on the mission to find out what...
If you want your business to be successful, you need to optimise your website from an SEO perspective. If you don’t do so, you will be missing a lot of opportunities. If your website does not appear on the...
New transparency requirements will be mandatory for you or your digital marketing agency to continue managing Google advertising accounts for a client. Last month Google rolled out an announcement stating that their new third-party policy update will be coming soon. According to Google, the...
Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear. Google’s chief economist Hal Varian provides an in-depth and...