Pay per call, also known as cost per call, is a performance-based advertising model, similar to pay per click. However, with pay per call advertising you will only pay when the prospective client actually calls you.
Your cost per call ad will show up on search engine result pages along with your phone number.
Pay per call advertising is ideal for business that are not interested in driving traffic to their site, such as local businesses.
When a person performs a search from a mobile device, your enhanced mobile ad will come up with the click-to-call phone number and the user will be able to call you with a simple click.
For example, it is especially interesting for businesses that want their audience to make a reservation at a restaurant, make a hotel booking, hire car renting services, or purchase a product over the phone. It is particularly interesting for businesses that are present on the local Yellow Pages, but now their potential clients are looking for their services on the Internet.
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Itās never been so easy to click on a phone number and set an appointment or purchase a product over the phone.
At Gloc Media we are expert on pay per call advertising. If you are a small business owner or donāt have a website, or if you just want your potential clients to call you, pay per call ads will help you. Due to the increasing usage of smartphones and mobile devices, pay per call is becoming a key tool for a all sorts of businesses, from local businesses to large enterprises with call centres that prefer to directly speak to their prospects.
It is the customer who has chosen to make the call, they will talk directly to you, your employee or representative, and you will convince them to make the appointment or buy the product. After all, thatās why they called.
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