Mobile PPC

MOBILE PHONE PPC ADVERTISING

Go a step further in your mobile marketing efforts: Mobile PPC has skyrocketed over the last years. Don’t miss this opportunity to leave your competitors behind.

Reach your audience on their mobile devices with mobile PPC

According to Google itself, an important part of all pay per click advertising clicks on Google come from mobile devices. And mobile PPC is still exponentially growing year after year.

Reach your potential clients on their smartphones wherever they are. Mobile pay per click advertising will help you improve your mobile visibility and reach customers browsing the web on their mobile devices.

Mobile search has skyrocketed

Smartphone penetration and mobile search have been continuously growing, and research shows that they will continue growing even faster over the upcoming years: today there are more people accessing the Internet through a mobile device than through a computer.

Mobile pay per click ads will help you reach your potential customers as they use their phones and tablets throughout the day. A mobile ad is noticed by 84% of smartphone users. Mobile PPC campaigns will optimise your prospective clients’ perception of your brand, improve brand awareness, and increase mobile visibility by reaching your potential customers browsing the web through a smartphone.

MOBILE PHONE PPC WITH GLOC MEDIA

Our approach to mobile pay per click

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Mobile PPC advertising provides highly detailed insights for your campaign performance, so that you can easily measure the results

At Gloc Media we are experienced at mobile PPC campaign management: our PPC expertise is recognised by Google, since we are an official Google Partner

We also are Microsoft Advertising Accredited Professionals

Mobile PPC: setup and management

We will take the following steps in order to set up and manage your mobile PPC campaign.

Goals

We need to understand the objectives of your mobile campaign, your business and your website: it is vital to set very clear objectives for your site and campaign, so that we can build an action plan and then measure the results.

Mobile-specific keyword research and setup

Once we know where we want to get, we will build the mobile campaigns. We will perform a keyword research selecting only terms that are highly relevant to your business and suitable for a mobile PPC campaign, and then distribute them into different groups, called Ad Groups. It is essential to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.

Mobile ad copy creation

We will create multiple ads for each of your keyword groups of your mobile campaign, and keep testing different ads throughout the time, in order to get optimal results.

Bidding strategy

A mobile-specific bidding strategy that is suitable for your business and industry will be put in place. We will take into account many factors to select the ideal bids, such as the competition of the industry, your budget, etc.

Ongoing management

We will closely monitor your campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.