THE POWER OF DISPLAY AD CAMPAIGNS
We spend 95% of our time online reading and engaging with content on sites all over the Internet - show your ads on third party websites with Google’s Display Network
Reach 89% of total online users with display advertising
Place your ads on third-party websites of your choice. Advertise on Google’s Display Network, the biggest advertising network ever, and you will be reaching 89% of total online users.
People spend 95% of their online time reading and engaging with content on third party websites: placing your advertisement on the Display Network will allow you reach prospective clients by advertising on news sites, blogs and other industry sites across the Internet. Display marketing will let you reach the right people: show your ads to the users who are likely to be most interested, the ones that are already reading and engaging with content related to your products and services.
Display banner ad for our client Kiluka Miluka
VIDEO ADS ON GOOGLE'S DISPLAY NETWORK
Google video advertising
Video advertising on the Google Network will let you reach 89% of total online users – pay only when they watch your video ad
Place your ads on third-party sites of your choice - advertise on Google's Display Network, the biggest advertising network ever, and you will be reaching 89% of total online viewers.
Video is a very powerful tool. And video advertising will help you connect with your prospective clients on a wide range of sites: advertising your video ads on Google Display Network lets you expose your videos on multiple blogs, news sites and other industry sites across the Internet to reach new potential customers.
People spend more time online everyday, and 95% of that time is spent reading and engaging with content on a wide range of websites. Google’s Display Network for video will help you reach those potential clients.
At Gloc Media we will help you get the most from your video content on the Google Display Network. You will see your sales increase, as your ads will be placed on relevant sites only and in front of more potential customers. They are looking for the product, they want to buy it, and when they search for it, it is your brand which will show up on their screen.
You can select to place your video ads either on specific sites of your choice, or in a variety of sites of the industry. Let’s say you are a car reseller: you can choose to place your ad on a particular website that you like (such as a very important blog about cars), or you can also target all the industry sites, which will include a variety of websites and blogs about cars and car services.
DISPLAY MARKETING WITH GLOC MEDIA
Our approach to display ads marketing
Acquire more customers with display ads
Display advertising will help you to significantly improve brand awareness. At Gloc Media we will help you get the most from your display ads. You will see your sales increase, as your ads will be placed on relevant sites only and in front of more potential customers. Those potential clients are researching about the services you offer, reading reviews, or reading information about the product you sale, looking forward to buy it, and when they search for it, it is your brand which will show up on their screen.
According to Yahoo!, online users exposed to both search and display campaigns are 244% more likely to purchase the advertiser’s products or service. When display advertising is combined with other online marketing approaches such as PPC and SEO, can further increase traffic volumes and quality of visitors being driven to your website. That’s why we strongly recommend you to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
Display marketing campaign setup and management process
We will take the following steps in order to set up and manage your display advertising campaign:
We need to understand the objectives of your display ad campaign, your business and your website: it is vital to set very clear objectives for your site and campaign, so that we can build an action plan and then measure the results.
Display-specific keyword selection and setup
Once we know where we want to get, we will build the display marketing campaign. We will perform a keyword selection including only terms that are highly relevant to your business and suitable for a display ads campaign, and then distribute them into different Ad Groups. It is essential to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.
Creative / banner creation
We will create multiple banner ads for each of your keyword groups of your display campaign, and keep testing different creative throughout the time, in order to get optimal results. In case you already have your own banner ads we can use them, but be aware that creative for display campaigns needs to meet specific sizes and format.
Managed vs. automatic placements & bidding strategy
Whether targeting specific sites of your choice (known as managed placements) or a wide range os sites within your industry / business category (known as automatic placements), a display-specific bidding strategy that is suitable for your business will be put in place. We will take into account many factors to select the ideal bids, such as the competition of the industry, your budget, etc.
We will closely monitor your display campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.
You can opt to place your display ads on specific sites of your choice, which Google calls managed placements, or you can target a variety of sites related to a category or industry, which Google calls automatic placements.
In order to target specific sites, pick topics that are relevant to your business, and then target websites that are related to those topics; on the other hand, if you want to target a category or industry, target people who are interested in those topics, even when they are visiting unrelated sites.
Let’s say you are a car reseller: you can choose to place your ad on a particular website that you like (such as a very important blog about cars), or you can also target all the industry sites, which will include a variety of websites and blogs about cars and car services.
Display ads placement on third party websites
We can also help you with...
If you think display ads can help you, you should know that we provide a number of display-related services that your business could benefit from:
We provide outstanding PPC management services on Google AdWords, Bing Ads and other platforms. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
PPC advertising gives you the opportunity to offer your services in other countries or even worldwide. Create multilingual PPC campaigns and reach potential customers all around the world.
Are you a small business owner? Do you want your campaign to target only your city or neighborhood? With PPC campaigns you can easily advertise locally and set your targeting as wide as you want.
Target only the right people. Filter your audience by location, interests, age, profession,… It’s through thorough targeting that generates a better control over costs and allows to maximise your ROI.