Content marketing
CONTENT MARKETING STRATEGIES THAT PRODUCE RESULTS
Content marketing will help you generate valuable content to attract your target audience
Attract your target audience and convert them into customers
The right content marketing strategy will allow you to create and distribute valuable, relevant and consistent content to attract and retain a clearly-defined audience, and, ultimately, to convert your target audience into clients.
Content marketing is changing the way people interact with brands when buying a product. When you provide your prospects with highly valuable content they become smarter buyers, these potential clients will be more informed about your product and will be able to see the value on the product you can offer them.
Help your customers find your awesome contents
Recent studies show that 81% of shoppers research a product or brand online before going to a store to make a purchase. And not only that: these consumers spend an average of 79 days researching online before purchasing a product.
People are becoming smarter when buying a product both online and offline. They research. They investigate. They compare. In fact, on average buyers guide themselves through 60% to 90% of the traditional sales funnel before getting in touch with a brand or setting foot in a store.
Why is content marketing important?
If you don’t implement a content marketing strategy, you are failing to provide your potential customers with your own version of your industry, unnecessarily giving your competitors a huge advantage. And more importantly, creating valuable content for your prospects will make you an authority among your industry players and customers: in the eyes of your potential customers you will be someone who knows what you're doing.
THE CONTENT MARKETING CYCLE
The figure with the content marketing cycle shown above briefly explains the process you should follow when working on your content marketing strategy:
- Buyer persona
Think of the real needs your ideal customers might have, which questions may arise in their heads. What information might they be researching for? What do they usually ask about your product? Try to create content that answers their questions and adds a real value to your contents.
2. Themes and topics
Based on what your customers are asking and looking for in regards to your products, create contents that are aligned and do provide valuable information that actually helps your customers.
3. Content creation
Go head and create contents such as how-to articles, new webpages, blog posts, white papers, videos, infographics, manuals, case studies, tutorials, FAQs, podcasts, ebooks, public speaking and conferences, presentations such as Slideshare, mobile apps, guides and other types of contents keeping in mind that these should always be focused on helping your end clients. Your contents will organically help you from an SEO perspective too.
4. Content promotion
Once you have a great piece of content, share it with the world! Find the right channels and places where your ideal customers are, and share your contents with them. Connect with them on social media platforms and promote your content on the websites where they are present. And of course do not forget to publish it in your blog!
5. Measure and evaluate
Monitor the performance of your content and try to understand what works and what doesn’t. Measure which topics work best. If a particular piece of content did really well and even converted your content consumers into actual customers, then you know where you should be heading.
6. Re-purpose
Identify the topics and types of contents that worked best and try to go in that direction. At this stage you should have a clearer idea of what works for your business, so combine this knowledge with, again, what you think your clients are searching for and researching, and start the whole content creation process again. Only this time you will have the past experiences and insights to guide you and choose the right path.
CONTENT MARKETING SERVICES WITH GLOC MEDIA
The benefits of working with a content marketing agency
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Content marketing should integrate with your strategy and ultimately generate sales
At Gloc Media we believe that a great content strategy is key on your online marketing efforts. That’s why we will offer you all of our expertise for you to maximise your ROI and make the most of your contents.
Content marketing is a cost-effective method to attract visitors interested in your products and industry and turn them into customers.
We will plan a content strategy, develop a content schedule and create the contents to be shared on your site, blog, social media channels and third party sites. We will monitor the evolution of the impact of these contents, measure which ones work best and use these insights to continuously improve your content strategy. Based on your objectives, we will create a bespoke campaign specifically designed for your needs.
WHY CONTENT MARKETING?
At Gloc Media we use content marketing ourselves to grow our own agency
Creating quality content is our forte.
At Gloc Media we create awesome contents and we share them online. Potential partners who want to work with us find our contents, they find them valuable, and by the time they get in touch with us they are already convinced they want to work with us. We don’t need to engage in any sales tactics, in fact we don’t invest heavily in sales since our work comes organically.
With these potential work partners who find us through our content it’s merely a matter of working out details, signing an agreement, and getting started.
The trust that usually needs to be built up during an extensive sales process has already been created before we know the potential client exists.
It is easy to see why content marketing can be highly beneficial for your business
Raise brand awareness
A customer may have a need but perhaps he is not aware there is a solution. As potential clients search the web for answers to their questions and solutions for their problems, your brand continues to show up.
Authority
A great content marketing strategy helps to further establish your brand as an authority and thought leader in your industry, which strengthens relationships with your clients and attracts prospects.
Increased reach
Content marketing is not a short-term strategy, but over time, a library of great content will continue to reach more qualified leads and interested customers.
Content marketing is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your online efforts.
We can also help you with...
If you think content marketing can help you, you might want to consider other SEO-related services and implement an integrated search marketing strategy
Our link building approach is focused on quality rather than on quantity: we design our campaigns to ensure your site will steadily improve rankings while meeting search engines’ standards and policies.
We provide outstanding PPC management services on Google AdWords, Bing Ads and other platforms. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
Are you a small business owner? Is your business targeting a specific geographic location? Then you surely want to optimise your local visibility. Local SEO can help you reach potential customers around you.
Enhance your online search visibility and get found when your customers are looking for you. We will thoroughly analyse your website to ensure its structure and contents are optimised.
We develop integrated SEO solutions combining on-page and off-page SEO strategies. Increase your traffic and be there when your customers are looking for you.
When building your site, quality pays off. Having an attractive yet effective website that will engage and convert your visitors into customers is the first step towards online success.
Implement an international SEO strategy and offer your services in other countries or even worldwide. Run multilingual SEO campaigns and reach potential customers all around the world.
We offer data-driven CRO marketing: we measurably improve the performance of your site. Increase the number of conversions on your website with conversion rate optimisation.