How a terrible logo can hurt your brand

How a terrible logo can hurt your brand

Written by Iñigo Etxebeste

A bad logo can seriously damage your brand and completely ruin all your branding efforts.

You don’t necessarily need to spend a fortune to create an amazing and sophisticated logo if you don’t have enough resources, but at least make sure it isn’t leading to confusion, misunderstandings or misinterpretations and that there aren’t any double-meaning figures behind it.

We have come across a number of logos where its artists surely wanted to express something quite different to what they actually do.

San Marcelino Dental Clinic

The institute of Oriental Studies

Junior Jazz Dance Classes



Remember: always ask for a second opinion before making your logo public. It can save you time and money. And can help you avoid your brand going viral for a bad reason.

Do you know any other logo that should be in this list? Please let us know in the comments.

Iñigo Etxebeste, December 9, 2013