Engage your viewers and turn them into fans, and convert fans into customers by marketing on YouTube
YouTube is the second largest search engine behind Google. Every month, 800 million people visit YouTube. Over 4 billion videos are viewed every day. More than 60 hours of video content is uploaded per minute, and there are more than 400 million views per day on mobile devices. And these numbers are continuously increasing. Do you need to know more?
YouTube is the perfect platform to spread your message and attract visitors using both the emotion & power of video, and the science of online advertising. Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site in a 20%, according to Google. Connect with your audience by advertising on YouTube and attract visitors to your site from your videos.
Advertise on YouTube and you will experiment the great performance of a cost-effective advertising method for you to expose your products and services to users that are actually looking for them. YouTube videos offer a unique opportunity to reach, engage, and retain potential customers.
ADVERTISE ON YOUTUBE WITH GLOC MEDIA
Our approach to YouTube advertisement services
Advertising on YouTube will let you reach customers that you wouldn’t have reached otherwise, customers you never knew existed. Moreover, the influence of Youtube video ads is much deeper and stronger than standard paid search ads or even than TV ads, as this type of advertising mixes the emotions that generate TV ads with the science and relevancy of online advertising.
At Gloc Media our team members are experienced at managing YouTube video advertising campaigns. YouTube marketing is an efficient method to drive qualified traffic to your site. It will help you attract new visitors as well as engage current and new potential clients, and therefore increase conversions & sales and significantly improve your ROI. Within our team we have video specialists exclusively dedicated to YouTube video marketing and YouTube social marketing & channel creation that will help you get the most from your video material.
YouTube advertising campaign setup and management process
We will implement the following steps when creating your YouTube advertising campaign:
1. Goals. We will work closely with you to understand the objectives of your YouTube marketing campaign: whether you want to increase number of video views, subscribers, shares, visitors to your site or just conversions & sales, it is essential to set very clear goals, so that we can set an action plan and then measure the results.
2. Keyword research and campaign setup. We will create a new account & channel (or optimise it in case you already have one) and upload your video content. We will also setup the YouTube advertising account and select the relevant keywords for your business using the YouTube Keyword Tool.
3. Video views. With the YouTube advertising account, run through AdWords, we will be able to drive highly relevant traffic to your videos: only people that is specifically searching for your products and services (or terms closely related to your business) will be directed to your videos.
4. Site traffic. At this point we have potential customers watching your videos. Once we have the right people watching your content, we will drive them from your video to your website, so that they can make a purchase.
5. Ongoing management. We will closely monitor your YouTube marketing campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.
YouTube marketing is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of YouTube advertising services…
If you think YouTube advertisements can help you, you should know that we provide a number of video-related services that your business could benefit from:
Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site by 20%. Connect with your audience and promote your video through your customers’ favourite websites.
YouTube is the second largest search engine after Google, with 800 million visitors worldwide every month. Video turns viewers into fans, and fans into customers. Can you afford not to be there?
Corporate videos are a great tool to reach, engage and retain customers.
Reach your intended audience with great video content and video SEO. Engage your viewers and attract relevant traffic and quality backlinks to your website.
Place your videos on third party websites that you choose. Advertise on Google’s Display Network, the biggest advertising network ever, and you will be reaching 89% of total online viewers.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!