VIDEO SEARCH ENGINE OPTIMISATION
Make the most from your video content with video SEO marketing
Do you have great video content? That’s the first step: it’s a good start, but it’s not enough. If you don’t optimise your video content to match what your audience is searching for, your videos will probably never be found by the right people, and will therefore not reach their intended audience. If they aren’t reaching their intended audience, they are pointless.
Video SEO will help you optimise the indexability and visibility of your videos, make them user and search engine friendly, rank higher on search engine result pages, and therefore reach your target audience and bring relevant traffic to your site.
VIDEO SEO WITH GLOC MEDIA
Our approach to video SEO
Video content is a great way for you to expose your product and services to people that is actually looking for them, or looking for information about them, and video Search Engine Optimisation will help you reach those potential customers that are waiting for you. Video content offers a unique opportunity to engage, promote, reach and retain customers and will bring you excellent results on search engine result pages.
At Gloc Media we believe video SEO will boost your SEO efforts by attracting qualified traffic as well as quality backlinks to your site, and therefore improve significantly your search engine rankings. Within our team we have video specialists exclusively dedicated to video marketing and video SEO that will help you get the most from your video material.
Video SEO campaigns
Our video SEO campaigns will help your video content rank higher on search result pages and therefore be found easily by your target audience. As a result it will increase the relevant traffic to your website and improve sales and conversions. We will take the following steps to ensure your videos are properly optimised:
1. Title, tags and description. We will create an optimised title for the video including a key phrase that is relevant to your services or brand. We will also tag your video with important key phrases or keywords: terms that your audience will search for when looking to find your brand or service. Same goes for video description: we will optimise the description with important keywords and add a description of your video to allow search engines to index it and rank well on search results.
2. Backlinks to your site. Videos should be used by your viewers as a bridge to your site. Along with the video, we will provide relevant links back to related content on your site.
3. Video surroundings. As search engine spiders still prefer HTML content when crawling webpages, we will provide transcripts of your videos, in order to give them something that can be indexed by search engines, and therefore improve rankings.
4. Video sitemaps. We will create a video sitemap and submit it to Google Webmaster Tools. Creating a video sitemap is the best way to ensure that the search engine spiders will find your videos and index them properly.
5. Go social!. We will share your video content on social networks in order to maximise the reach of your video and increase brand awareness, as well as get you quality backlinks from third party websites.
It is highly advisable to perform a SEO consultation along with the implementation of the video SEO campaign for optimising results. The SEO consultancy will provide with recommendations to improve your site’s structure in order to make it more search engine friendly.
Video Search Engine Optimisation is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of video SEO services…
If you think video SEO can help you, you should know that we provide a number of video-related services that your business could benefit from:
A content marketing agency will help you become an authority and top industry player. Generate valuable contents to attract and engage your prospects and eventually convert them into customers.
Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site by 20%. Connect with your audience and promote your video through your customers’ favourite websites.
Experiment the power of video. Turn your viewers into fans, and fans into customers by advertising on YouTube.
YouTube is the second largest search engine after Google, with 800 million visitors worldwide every month. Video turns viewers into fans, and fans into customers. Can you afford not to be there?
Are you a small business owner? Is your business targeting a specific geographic location? Then you surely want to optimise your local visibility.
Popularity of your site is one of the most important factors that Google will consider when ranking your site. Building links to your site from third party sites will increase your online popularity.
We will thoroughly analyse your website to ensure its structure and content are optimised.
Since Google is continuously demanding fresh and original quality content, a newsroom within your website might be the answer to greatly improve your SEO results and boost your online visibility.
Keep your friends close, but your enemies closer. Get to know your competitors, where they are investing and which campaigns work for them, so that you can make smarter decisions.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!