Discover the power of video ads
Engage your audience with great video content. Videos are as effective as TV in building awareness of your brand, and on average they increase the traffic to your site in a 20%. Connect with your audience and promote your video on your customers’ favourite websites.
A great video content that never reaches your target audience is ultimately worthless. Creating a great video is the first step: it is a good start, but it’s not enough. If you don’t optimise your videos to match what your audience is searching for, your videos will probably never be found by the right people, and will therefore not reach their intended audience. If they aren’t reaching their intended audience, they are pointless.
Why is video marketing so valuable?
The impact of an online video advertisement can be much stronger than standard search ads or even than TV video ads, as this type of advertising mixes the emotions that generate TV ads with the interaction and relevancy of search ads.
1. Qualified traffic. Great video content combined with video marketing can help you drive relevant traffic to your website, which is likely to result on conversions and sales.
2. Branding. Video offers you a great opportunity to improve brand awareness. Incorporate your logo and company name into your videos.
3. Reach. With video content you will be able to widen your reach and be visible for potential customers that otherwise perhaps you would have never reached.
4. Engage. Engage your viewers and turn them into customers. Video content generates emotional engagement and connection with your audience.
5. Awareness. Video content allows you to improve awareness of your products among your target audience. Expose your products and services to potential clients watching your videos.
6. Boost your SEO efforts. Video is a very valuable resource for search engine optimisation and can have a extremely strong effect from an SEO point of view: video content can bring you a number of backlinks to your website and therefore increase your site authority. Also webpages containing videos can be featured on search engine results pages and usually have higher click though rates than regular results.
7. Go viral. Create high quality video content and share it on social networks (specially on video search engines such as YouTube or Vimeo). If people find your video interesting and worth sharing, it’s reach and influence might grow exponentially bringing you multiple benefits.
Video marketing is a cost-effective method for you to expose your product and services to users that are actually looking for them, looking for information about them, or looking for something related to your business, and video advertising will help you reach those potential clients.
Video content offers a unique opportunity to engage, promote, reach and retain customers and will bring you excellent results on search engine result pages.
VIDEO MARKETING WITH GLOC MEDIA
Our approach to internet video marketing
Video advertising online will let you reach your target audience only, and therefore you will only attract qualified traffic to your site. At Gloc Media we are experienced and have a high level of expertise at managing video ad campaigns. We believe video marketing is an efficient tool when it comes to drive qualified traffic to your site.
Online video marketing will help you attract new visitors as well as boost your SEO efforts, and therefore improve significantly your chances of gaining new customers and increase conversions and sales. Within our team we have video specialists exclusively dedicated to video marketing and video SEO that will help you get the most from your video material.
Video marketing setup and management process
In order to drive qualified traffic to your site we will follow these steps:
1. Audience identification. We will specify your target audience, filtering it by demographics and location.
2. Relevant traffic from the web to your videos. We will lead qualified traffic to your videos: only users that perform relevant searches to your target keywords will be directed to your video content.
3. Potential customers from your videos to your site. Once we have the right people watching your videos, we will drive the ones interested on your products and services to your website.
Video marketing is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of video marketing services…
If you think video advertising can help you, you should know that we provide a number of video-related services that your business could benefit from:
Corporate videos are a great tool to reach, engage and retain customers.
Reach your intended audience with great video content and video SEO. Engage your viewers and attract relevant traffic and quality backlinks to your website.
Experiment the power of video. Turn your viewers into fans, and fans into customers by advertising on YouTube.
YouTube is the second largest search engine after Google, with 800 million visitors worldwide every month. Video turns viewers into fans, and fans into customers. Can you afford not to be there?
Place your videos on third party websites that you choose. Advertise on Google’s Display Network, the biggest advertising network ever, and you will be reaching 89% of total online viewers.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!