GLOBAL PPC ADVERTISING
Reach potential customers across the world
International PPC advertising brings you the possibility to widen your reach and open up new markets: it’s a quick and low-risk method of testing these markets. People willing to buy look for your products on search engines everyday, but you are not showing up yet: expose your products and services to thousands of new potential customers.
Advertise internationally with no big efforts and at a relatively low cost. Target your ads to customers in new markets with cost-effective results, and don’t even worry about the language barrier: we will take care of that. Set your reach as wide as you want with international PPC advertising: target one, two or three countries of your choice, a continent, or even the whole world.
PPC WORLDWIDE WITH GLOC MEDIA
Our approach to global PPC advertising
Whether you want to increase sales and conversions or implement a long-term strategy, we will develop the most suitable approach for your needs. When targeting multiple countries in different languages, we won’t just translate your PPC campaigns. We never translate your English campaigns: we deliver new campaigns for each market. We develop them from scratch. A customised, country-specific campaign will always be more effective.
We will perform a keyword research for each of the markets that you want to target, in order to select carefully localised keywords, and will create targeted ad copy for best results. What works in one country may not work in another, that’s why we believe in developing country-specific campaigns, including customised keywords and ads, created from scratch.
The following are testimonials from our client Australia ETA Visas, a company that provides tourist and business visas for Australia, and our Spanish client HidalGas. They approached us to run pay per click campaigns on Google AdWords:
“You are already doing great job and I fully trust you. We will launch a couple of new projects with you soon”
“Good job. We are very happy with you and the performance of your campaigns. Thank you!”
International PPC setup and management process
In order to setup your international pay per click campaign, or to optimise an existing one, we need firstly to understand your business.
1. Internationalisation goals. We will work closely with you to understand the needs of your business and the objectives of your website and international strategy: it is essential to set very clear objectives for your site and for the internationalisation approach, so that we can build an action plan and then measure the results.
2. Country-specific keyword research and setup. Once we know where we want to get, we will build the campaigns for each of the countries. We will perform a customised keyword research for the new market selecting only terms that are highly relevant to your business in the targeted location, and then distribute them into different groups, called Ad Groups. It is vital to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.
3. Multilingual ad copy creation. Our experienced copywriters will create multiple ads in the language of the targeted country for each of your keyword groups, and keep testing different ads throughout the time, in order to get the optimal results.
4. Customised bidding strategy. An appropriate bidding strategy that is suitable for your business and industry will be put in place, taking into account the competition in the targeted country. We will consider many factors to select the ideal bids, such as the local competition of the industry, your budget, etc.
5. Ongoing management. We will closely monitor your campaign during the first hours and days once we launch it, analyse the response of the targeted audience, and keep testing continuously for optimising its performance and increase your ROI.
We have a deep knowledge of everything concerning international PPC, and are passionated about every channel or platform that works under a PPC model. You can advertise internationally on networks such as Google AdWords, Microsoft Bing & Yahoo! Network, Facebook or YouTube.
International PPC management across multiple channels
These are some of the most popular international PPC advertising channels where our clients are present:
Make sure that your brand shows up on Google. With Google AdWords, you can reach customers that are specifically searching for the services that you offer.
Bing is the third biggest search engine worldwide. It just can’t be ignored. Reach millions of potential customers with the Yahoo! & Bing Ads Network.
Experiment the power of video. Turn your viewers into fans, and fans into customers by advertising on YouTube.
Connect with over 1 billion people. Target only the right people, filter your audience by location, interests, age, profession,…
Free $10,000 in AdWords advertising every month, to promote the mission and initiatives of your charity or nonprofit. Reach donors and volunteers, attract more donations!
What else to consider on top of international PPC services…
If you think international pay per click can help you, you should know that we provide a number of PPC-related services that your business could benefit from:
We provide outstanding PPC management services. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
Are you a small business owner? Do you want your campaign to target only your city or neighborhood? With PPC campaigns you can easily advertise locally and set your targeting as wide as you want.
Do you manage your PPC campaigns in-house? Then you probably want to ensure you are doing things right.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!