PRODUCT ADS ON GOOGLE SHOPPING
Your potential customers search for your products on Google everyday: make it easy for them to find you
On 2013 Google completed the transition from the former Google Product Search into Google Shopping, a new product discovery experience that makes it easier for users to research purchases, find information about different products, their features and prices, and then connect with merchants to make their purchase.
The formerly known as Google Product Search works under a PPC advertising model: advertisers submit feeds containing product information to Google Shopping, and pay each time someone clicks to their website or makes a purchase directly from their site. The product information comes directly from you, the advertiser, and therefore the user will be shown the current prices, latest offers and current product availability.
Advertising on Google Shopping is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
GOOGLE PRODUCT ADS WITH GLOC MEDIA
Our approach to Google product listing ads
Google Shopping is a cost-effective way for merchants like you to connect with your potential customers. At Gloc Media our PPC specialists have a long experience managing Google Shopping (and also the former Google Product Search) accounts, and optimising submission of product feeds.
The ranking in Google Shopping is based on both relevance and bid price, like other Google ads. We will optimise your ranking on Google Shopping as well as your feed, in order to improve conversions while maintaining low costs. We aim to maximise your ROI.
What else to consider on top of Google Shopping services…
If you think Google Shopping can help you, you should know that we provide a number of PPC-related services that your business could benefit from:
We provide outstanding PPC management services. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
Are you a small business owner? Do you want your campaign to target only your city or neighborhood? With PPC campaigns you can easily advertise locally and set your targeting as wide as you want.
PPC advertising gives you the opportunity to offer your services in other countries or even worldwide. Create multilingual PPC campaigns and reach potential customers all around the world.
Do you manage your PPC campaigns in-house? Then you probably want to ensure you are doing things right.
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Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!