PAY PER CALL ADVERTISING: CALL-ONLY CAMPAIGNS
Pay only when your potential customers call you
Pay per call, also known as cost per call, is a performance-based advertising model, similar to pay per click.
However with pay per call advertising you will only pay when the prospective client actually calls you.
Your cost per call ad will show up on search engine result pages along with your phone number.
Pay per call advertising is ideal for business that are not interested in driving traffic to their site, such as local businesses.
When a person performs a search from a mobile device, your enhanced mobile ad will come up with the click-to-call phone number and the user will be able to call you with a simple click.
For example, it is especially interesting for businesses that want their audience to make a reservation at a restaurant, make a hotel booking, hire car renting services, or purchase a product over the phone. It is particularly interesting for businesses that are present on the local Yellow Pages, but now their potential clients are looking for their services on the Internet.
COST PER CALL WITH GLOC MEDIA
Our approach to pay per call advertising
If you are a small business owner or don’t have a website, or if you just want your potential clients to call you, pay per call ads will help you. Due to the increasing usage of smartphones and mobile devices, pay per call is becoming a key tool for a all sorts of businesses, from local businesses to large enterprises with call centres that prefer to directly speak to their prospects.
It’s never been so easy to click on a phone number and set an appointment or purchase a product over the phone.
It is the client who had chosen to make the call, they will talk directly to your employee or representative, and you will convince him to make the appointment and or buy the product: after all, that’s why he called you.
Pay per call advertising is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of pay per call services…
If you think pay per call marketing can help you, you should know that we provide a number of mobile-related services:
Smartphone and mobile usage is exponentially increasing, and so is the audience for mobile advertising. Leverage the opportunities given by this platform with infinite possibilities.
Rank higher on app stores for your target keywords: drive more app downloads and installs.
We develop compelling yet attractive apps that successfully engage and convert users.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!