MOBILE PHONE PPC ADVERTISING
Reach your audience on their mobile devices with mobile PPC
According to Google, on 2012 around a quarter of all pay per click advertising clicks on Google came from mobile devices: that’s a 500% increase in 1 year! And mobile PPC is still exponentially growing.
Reach your potential clients on their smartphones wherever they are. Mobile pay per click advertising will help you improve your mobile visibility and reach customers browsing the web on their mobile devices.
Smartphone usage and mobile paid search have been continuously growing, and researches show that will continue growing even faster on upcoming years: today there are more people accessing the Internet through a mobile device than through a computer.
Mobile pay per click ads will help you reach your potential customers as they use their phones and tablets throughout the day. A mobile ad is noticed by 84% of smartphone users. Mobile PPC campaigns will optimise your prospective clients’ perception of your brand, improve brand awareness, and increase mobile visibility by reaching your potential customers browsing the web through a smartphone.
MOBILE PHONE PPC WITH GLOC MEDIA
Our approach to mobile pay per click
Mobile PPC advertising provides highly detailed insights for your campaign performance, so that you can easily measure the results. At Gloc Media we are experienced at mobile PPC campaign management: our PPC expertise is recognised by Google and Microsoft, since we are an official Google Partner:
We also are Microsoft Advertising Accredited Professionals:
Mobile PPC setup and management process
We will take the following steps in order to setup and manage your mobile PPC campaign.
1. Goals. We need to understand the objectives of your mobile campaign, your business and your website: it is vital to set very clear objectives for your site and campaign, so that we can build an action plan and then measure the results.
2. Mobile-specific keyword research and setup. Once we know where we want to get, we will build the mobile campaigns. We will perform a keyword research selecting only terms that are highly relevant to your business and suitable for a mobile PPC campaign, and then distribute them into different groups, called Ad Groups. It is essential to have a good start: having an adequate structure and distribution of keywords is half of the work for an optimal performance.
3. Mobile ad copy creation. We will create multiple ads for each of your keyword groups of your mobile campaign, and keep testing different ads throughout the time, in order to get optimal results.
4. Bidding strategy. A mobile-specific bidding strategy that is suitable for your business and industry will be put in place. We will take into account many factors to select the ideal bids, such as the competition of the industry, your budget, etc.
5. Ongoing management. We will closely monitor your campaign during the first hours and days once we launch it, and keep testing continuously for optimising its performance and increase your ROI.
Mobile PPC advertising is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of mobile PPC services…
If you think mobile pay per click can help you, you should know that we provide a number of phone PPC-related services that your business could benefit from:
Smartphone and mobile usage is exponentially increasing, and so is the audience for mobile advertising. Leverage the opportunities given by this platform with infinite possibilities.
We provide outstanding PPC management services. We will help you maximise the ROI of your online advertising. Attract relevant traffic and convert your visitors into customers.
Pay only when a customer calls you. Set a campaign with enhanced mobile ads with click-to-call phone numbers, and have your potential customers directly call you.
Rank higher on app stores for your target keywords: drive more app downloads and installs.
We develop compelling yet attractive apps that successfully engage and convert users.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!