MOBILE ADVERTISING: THE FUTURE IS HERE
Improve your mobile visibility and reach prospective customers on their smartphones with mobile marketing
Have a simple look around. On the street or in a waiting room. There’s no doubt: mobile is on the rise.
Having a mobile friendly site is vital nowadays. People tell us what they want by electing how they interact and engage with us, and it is quite clear: people’s choice is mobile. Mobile search is exponentially growing, and businesses will need to adapt to this reality.
Mobile search is greatly growing over the last few years, as users look for products and services on their smartphones. In fact, more than 50% of all searches are performed from a mobile device. This fact gives both local and mobile advertising a huge relevance, as mobile usage is continuously and exponentially growing.
Expose your products and services to your potential clients wherever they are. Mobile phone marketing will help you expand your reach to customers browsing the web on their phones, and therefore you will be able to offer your services to thousands of new potential clients.
Mobile search and phone advertising have skyrocketed
Smartphones and mobile are becoming an essential part and a very ingrained habit on our lives. Wherever we go, we carry them with us. According to Google, smartphone penetration in the UK is now over 50%, and smartphone owners accessing the Internet every day from their device is around 60%. Researches show that smartphones are a key shopping tool, as 95% of users research a product or service on their device before making a purchase.
Mobile ads will help you reach your potential clients as they use their phones and tablets throughout the day. Mobile ads are noticed by 84% of smartphone users.
MOBILE MARKETING WITH GLOC MEDIA
Our approach to phone marketing and mobile ad services
Our mobile device is the first thing we take in the morning and the last thing we look at before going to sleep at night. Everywhere, people are using their phones to look for information, find entertainment, search for products and buy things. According to Google, by next year there will be more people accessing the Internet through a mobile device than through a computer.
Mobile marketing campaigns will help your business optimise user perception of your brand, improve brand awareness, and increase digital visibility by reaching your potential customers surfing the web through a mobile device. Based on your objectives, we will create a bespoke campaign specifically designed for your needs. To optimise your visitors’ mobile experience, we will consider the following steps for an optimal mobile approach:
1. User experience. User experience is a key factor. That’s why we strongly recommend having either a dedicated mobile site, or a mobile friendly site, such as a site built under a responsive web design.
2. Mobile pay per click. We will develop a mobile PPC campaign targeting exclusively mobile users to maximise your mobile search exposure.
3. Pay per call. We will create a mobile pay per call campaign. An enhanced mobile search ads campaign with click-to-call phone numbers will allow your prospective clients directly call you, with a simple click.
4. Alternative mobile strategies. We will consider implementing, if suitable for your business, alternative strategies to reinforce your mobile approach, such as creation of a mobile app, app store optimisation (ASO), advertising on apps, SMS marketing, etc.
Mobile advertising is a strategy that can be adopted in isolation, but it is highly advisable to consider it as part of a wider, multi-channel approach, being part of a general integrated search strategy, as it will have a stronger effect and will add more value to your overall online efforts.
What else to consider on top of mobile marketing services…
If you think going mobile can help you, you should know that we provide a number of mobile advertising-related services that your business could benefit from:
Go a step further in your mobile marketing efforts: the usage of mobile PPC advertising has skyrocketed over the last years. Don’t miss this opportunity to leave your competitors behind.
Pay only when a customer calls you. Set a campaign with enhanced mobile ads with click-to-call phone numbers, and have your potential customers directly call you.
We develop compelling yet attractive apps that successfully engage and convert users.
Rank higher on app stores for your target keywords: drive more app downloads and installs.
Want to find out more?
For any questions you may have, get in touch and find out how we can help you. Whether you want to ask a general question about a digital marketing channel or enquire about what we can do for you, please feel free to drop us a line. We are more than happy to help!