The value of a Twitter follower [infographic]

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Twitter launched yesterday an infographic that highlights the growing benefits a follower brings to your business. The infographic shows a Twitter user’s journey from follower to advocate, illustrating how a business can quickly build its own highly engaged community.

Twitter states that the potential benefits of gaining a new follower are huge:

1. Sales. 72% are more likely to purchase from you after following.

1. Reach. 70% will retweet you if they like your content.

1. Word of mouth. 82% are likely to recommend an SME they follow to their friends.

This is a study carried out by Market Probe International / Twitter “Small Businesses + Twitter Study” 2013.

Twitter Advertising - The value of a Twitter follower

By Iñigo Etxebeste


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Author: Iñigo Etxebeste

Iñigo is the director and founder of Gloc Media. He keeps our ship moving in the right direction.

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