The value of a Twitter follower [infographic]
Twitter launched yesterday an infographic that highlights the growing benefits a follower brings to your business. The infographic shows a Twitter user’s journey from follower to advocate, illustrating how a business can quickly build its own highly engaged community.
Twitter states that the potential benefits of gaining a new follower are huge:
1. Sales. 72% are more likely to purchase from you after following.
1. Reach. 70% will retweet you if they like your content.
1. Word of mouth. 82% are likely to recommend an SME they follow to their friends.
This is a study carried out by Market Probe International / Twitter “Small Businesses + Twitter Study” 2013.