Tag: Search ads

Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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Google testing new design for AdWords ads

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PPC agency

Google has been testing a revamped design for its Google AdWords ads in the UK over the weekend. However it was visible to logged out users only, as any search query performed from a logged in account would show the old design. The AdWords ads area is lacking the coloured background, but each of the ad listings is showing up with a prominent and very visible “Ad” text in a…

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How to raise brand awareness through Pay Per Click (PPC) advertising

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There is a recurrent (and mistaken) myth on the paid search industry that states you shouldn’t bid for your brand terms in your PPC advertising campaigns. Defenders of this idea say it is a waste of money to bid for branded terms since you’re already ranking #1 for your brand name on organic results. This is a big mistake. There are multiple reasons why you should be bidding on brand…

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Images on Google AdWords search ads, with new image extensions

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Images on Google AdWords search ads, with new image extensions

Last week Google announced they are launching the beta of image extensions for AdWords search ads. Including images to your search ads will allow you to add visual elements to the typical plain text search ads. In order to be more relevant to users, you can now show them how your product looks like and help them decide whether it is what they are looking for. According to Google, more…

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