Tag: Pay Per Click

Bing Ads: Prepare for Device Targeting Changes

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Bing Advertising

In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones,…

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Google testing new design for AdWords ads

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PPC agency

Google has been testing a revamped design for its Google AdWords ads in the UK over the weekend. However it was visible to logged out users only, as any search query performed from a logged in account would show the old design. The AdWords ads area is lacking the coloured background, but each of the ad listings is showing up with a prominent and very visible “Ad” text in a…

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How to raise brand awareness through Pay Per Click (PPC) advertising

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There is a recurrent (and mistaken) myth on the paid search industry that states you shouldn’t bid for your brand terms in your PPC advertising campaigns. Defenders of this idea say it is a waste of money to bid for branded terms since you’re already ranking #1 for your brand name on organic results. This is a big mistake. There are multiple reasons why you should be bidding on brand…

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