Tag: Google

What do Brits buy when they go to Europe?

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What do Brits buy when they go to Europe?

What do we buy when we go abroad? Ever wondered what do British travellers buy when they visit countries in Europe?. We were inspired by Fixr and so we took on the mission to find out what Brits buy when they visit different countries, or what they intend to buy before travelling. We used Google Suggest to find this out. Google Suggest is the name of Google’s auto-complete function. If a user enters…

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New Google AdWords Changes and Innovations

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New Google AdWords changes

There are trillions of searches on Google every year and over half of them happen on mobile. The Google Performance Summit took place last Tuesday in San Francisco and this was one of the very first ideas they shared. Mobile is not something that is about to happen anymore. It’s not even happening right now. It already happened. Today more than 50% of all searches happen on a mobile device….

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Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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Smartcontacts, the latest project of Google X

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Smartcontacts

We already have smartphones, smartwatches, smartglasses… and now we have smartcontacts. Google’s most misterious and secret department, Google X, has released a smart contact lens project, announced through a blog post on Google’s official blog. Google’s last project could help millions affected by diabetes: smartcontact lenses can measure glucose levels in tears. The contact lenses contain a little wireless chip & sensor, embedded between 2 layers of soft contact lens…

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