Tag: Google AdWords

New Google AdWords Changes and Innovations

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New Google AdWords changes

There are trillions of searches on Google every year and over half of them happen on mobile. The Google Performance Summit took place last Tuesday in San Francisco and this was one of the very first ideas they shared. Mobile is not something that is about to happen anymore. It’s not even happening right now. It already happened. Today more than 50% of all searches happen on a mobile device….

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Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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New major requirements to manage AdWords for clients

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Google AdWords management new policy

Starting November 2014, new transparency requirements will be mandatory for you or your digital marketing agency to continue managing Google advertising accounts for a client. Last month Google rolled out an announcement stating that their new third-party policy update will be coming soon. According to Google, the “Google third-party policy applies to third parties that purchase or manage Google advertising on behalf of their customers. This policy is different from…

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How the new AdWords ad auction works

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Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear. Google’s chief economist Hal Varian provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads…

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Google testing new design for AdWords ads

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PPC agency

Google has been testing a revamped design for its Google AdWords ads in the UK over the weekend. However it was visible to logged out users only, as any search query performed from a logged in account would show the old design. The AdWords ads area is lacking the coloured background, but each of the ad listings is showing up with a prominent and very visible “Ad” text in a…

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How to raise brand awareness through Pay Per Click (PPC) advertising

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There is a recurrent (and mistaken) myth on the paid search industry that states you shouldn’t bid for your brand terms in your PPC advertising campaigns. Defenders of this idea say it is a waste of money to bid for branded terms since you’re already ranking #1 for your brand name on organic results. This is a big mistake. There are multiple reasons why you should be bidding on brand…

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Say goodbye to the Google AdWords Keyword Tool

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Google AdWords Keyword Tool shut down

Google recently decided to shut down the AdWords Keyword Tool, and they announced the launch of the Keyword Planner, a new tool which combines the Keyword Tool and Traffic Estimator. The Keyword Tool has been an essential tool for most online marketers, and not only for those working with AdWords, but also for SEOs. It was one of the first free keyword tools available in order to find keywords, investigate…

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Images on Google AdWords search ads, with new image extensions

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Images on Google AdWords search ads, with new image extensions

Last week Google announced they are launching the beta of image extensions for AdWords search ads. Including images to your search ads will allow you to add visual elements to the typical plain text search ads. In order to be more relevant to users, you can now show them how your product looks like and help them decide whether it is what they are looking for. According to Google, more…

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