Tag: Branding

How to raise brand awareness through Pay Per Click (PPC) advertising

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There is a recurrent (and mistaken) myth on the paid search industry that states you shouldn’t bid for your brand terms in your PPC advertising campaigns. Defenders of this idea say it is a waste of money to bid for branded terms since you’re already ranking #1 for your brand name on organic results. This is a big mistake. There are multiple reasons why you should be bidding on brand…

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