Tag: Bing

Bing Ads: Prepare for Device Targeting Changes

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Bing Advertising

In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones,…

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