Tag: Advertising

Can Don Draper from Mad Men teach a lesson to modern advertising agencies?

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Don

If you are in advertising or marketing and have ever watched the show Mad Men, then you surely love Don Draper. Even if you are not in the industry, you probably like the character anyways. But people who loved the show wonder at times if the fictional advertising executive could teach an actually valuable lesson to modern advertising executives, or perhaps their fancy but old ways are outdated for today’s…

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How To Drive More Mobile App Downloads

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Increase Mobile App Downloads

Yesterday Google shared with us a few recommendations on how to increase mobile app downloads. Google is always telling us, and they certainly have a point, that once you have finished building your great app you shouldn’t stop there and wait for users to find it. You should rather help them find it. You should by all means promote and market your app to help users discover how great it…

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Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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Bing Ads: Prepare for Device Targeting Changes

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Bing Advertising

In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones,…

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Advertising to change the world

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Advertising to change the world

Advertising has the power to change the world. Advertising helps brands and businesses increase their sales and grow, yes. But it can also help raise awareness of other type of campaigns: advertising can help NGOs, charities and other non-profit organisations reach a wider audience and extend its impact. Just look at the Google Ad Grants program for charities, or at Causes.com, the former Facebook application, created by Sean Parker. These…

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