Advertising has the power to change the world. Advertising helps brands and businesses increase their sales and grow, yes. But it can also help raise awareness of other type of campaigns: advertising can help NGOs, charities and other non-profit organisations reach a wider audience and extend its impact. Just look at the Google Ad Grants program for charities, or at Causes.com, the former Facebook application, created by Sean Parker. These…
Do you want to learn how to make the most out of your business Twitter account? Tomorrow 16th April from 2:00 to 2:30pm (London time) @Twitter UK & Ireland SME will be running a webinar on how to grow your follower base for your business account. This 30 minute webinar will show you how to extend your reach and build an engaged community on Twitter. You can register for the webinar…
According to IDC (International Data Corporation), worldwide smartphone shipments topped one billion units in a single year for the first time, up 38.4% from the previous year. Samsung currently leads the market in worldwide smartphone shipments, following the success of its Galaxy S4 model last year, with Apple coming in second after its own iPhone 5C release. So what does this mean? Well, with more and more people browsing the…
They say a picture says a thousand words, and with the advent of Instagram in recent years, those thousand words can relate directly to your particular product. Instagram is the popular photo-sharing app for smartphones and can also be accessed via its website. While used in excess for the casual “selfie” or photo of a person’s dinner, there is a lot more to it than uploading photos of the mundane…
Twitter launched yesterday an infographic that highlights the growing benefits a follower brings to your business. The infographic shows a Twitter user’s journey from follower to advocate, illustrating how a business can quickly build its own highly engaged community. Twitter states that the potential benefits of gaining a new follower are huge: 1. Sales. 72% are more likely to purchase from you after following. 1. Reach. 70% will retweet you…
WhatsApp, the messaging platform with over half a billion users, has been acquired by Facebook in exchange of about $19 billion. What plans does Mark Zuckerberg have for the messaging app? Here are 4 changes Facebook might want to carry on into WhatsApp: 1. Ads, ads and more ads. Is advertising an option for WhatsApp? Although founders have denied this, they are now under new management and principles may change….
Increasing Search Engine Optimisation presence can seem like an overwhelming task, nevertheless, there are some top tips every business should follow in order to gain the proper visibility in search engines: 1. Google Places. Claim your business listing on Google Places for Businesses. 2. Creating a local profile. Get listed in all the local directories that you can. Such as, Bing Local, Facebook Business Pages, Merchant Circle, ReferLocal, SuperPages, Yelp,…
According to wikipedia, an article directory is a website with collections of articles written about different subjects. Sometimes they are referred to as content farms, which are websites created to produce mass content. The reality is that article directories were a great way to build a large number of backlinks to your site – many years ago. Webmasters from websites across the world would just publish your article on their…
We are launching our second inforgraphic built with Google’s Databoard for Research Insights, a tool that provides information from research, stats and data to create customised infographics. At Gloc Media we’ve just built this one, which analyses YouTube users’ behaviour on 2013. By Iñigo Etxebeste
We already have smartphones, smartwatches, smartglasses… and now we have smartcontacts. Google’s most misterious and secret department, Google X, has released a smart contact lens project, announced through a blog post on Google’s official blog. Google’s last project could help millions affected by diabetes: smartcontact lenses can measure glucose levels in tears. The contact lenses contain a little wireless chip & sensor, embedded between 2 layers of soft contact lens…
