Last month Facebook released an announcement introducing the new call-to-action buttons for Facebook Pages. Pages are an important destination for people on Facebook, and according to Facebook, they are “building new ways for users to interact with businesses through them. This new call-to-action feature will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, the call-to-action buttons link to any destination…

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Starting November 2014, new transparency requirements will be mandatory for you or your digital marketing agency to continue managing Google advertising accounts for a client. Last month Google rolled out an announcement stating that their new third-party policy update will be coming soon. According to Google, the “Google third-party policy applies to third parties that purchase or manage Google advertising on behalf of their customers. This policy is different from…

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On Tuesday Twitter for Business launched a video providing few basic guidelines for businesses on how to succeed on Twitter. The video includes recommendations such as creating a content calendar, interacting with your followers by retweeting and replying to tweets, adding rich-media content to your tweets to boost engagement, etc. Nothing new here for social media consultants / experts, but it’s definitely a must-watch for business owners or newcomers to…

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Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear. Google’s chief economist Hal Varian provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads…

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Advertising has the power to change the world. Advertising helps brands and businesses increase their sales and grow, yes. But it can also help raise awareness of other type of campaigns: advertising can help NGOs, charities and other non-profit organisations reach a wider audience and extend its impact. Just look at the Google Ad Grants program for charities, or at Causes.com, the former Facebook application, created by Sean Parker. These…

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Do you want to learn how to make the most out of your business Twitter account? Tomorrow 16th April from 2:00 to 2:30pm (London time) @Twitter UK & Ireland SME will be running a webinar on how to grow your follower base for your business account. This 30 minute webinar will show you how to extend your reach and build an engaged community on Twitter. You can register for the webinar…

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According to IDC (International Data Corporation), worldwide smartphone shipments topped one billion units in a single year for the first time, up 38.4% from the previous year.  Samsung currently leads the market in worldwide smartphone shipments, following the success of its Galaxy S4 model last year, with Apple coming in second after its own iPhone 5C release. So what does this mean?  Well, with more and more people browsing the…

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Twitter launched yesterday an infographic that highlights the growing benefits a follower brings to your business. The infographic shows a Twitter user’s journey from follower to advocate, illustrating how a business can quickly build its own highly engaged community. Twitter states that the potential benefits of gaining a new follower are huge: 1. Sales. 72% are more likely to purchase from you after following. 1. Reach. 70% will retweet you…

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WhatsApp, the messaging platform with over half a billion users, has been acquired by Facebook in exchange of about $19 billion. What plans does Mark Zuckerberg have for the messaging app? Here are 4 changes Facebook might want to carry on into WhatsApp: 1. Ads, ads and more ads. Is advertising an option for WhatsApp? Although founders have denied this, they are now under new management and principles may change….

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According to wikipedia, an article directory is a website with collections of articles written about different subjects. Sometimes they are referred to as content farms, which are websites created to produce mass content. The reality is that article directories were a great way to build a large number of backlinks to your site – many years ago. Webmasters from websites across the world would just publish your article on their…

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