Internet Marketing Blog

Gloc Media Renews its Google Analytics Certification

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Gloc Media has been an official Google Partner since the very beginning of the Google Partners program Google launched back in 2013. We have been certified in search advertising ever since the program launched, which “demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns”, according to Google. In May 2015 we also became certified in Google Analytics, an official certification from Google that…

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Gloc Media awarded as one the top 10 multilingual SEO companies in November 2016

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Gloc Media awarded as one of the top ten multilingual SEO Companies in the UK

The New York-based rating agency TopSEORankers listed Gloc Media among the top 10 multilingual SEO companies in the United Kingdom in November 2016. Their official list, which can be seen here, features us as one of the “best multilingual SEO companies for the month of November 2016”. According to TopSEORankers’ policies, they “only list the best SEO organisations that have shown proven results with their clients. The companies listed at…

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Six Helpful Tools to Enhance Your Social Media Content

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gloc-media-social-media-marketing-tools

Great visual content is essential to generate views and involvement in social media. Read on to discover six tools that can help you create high-quality professional visuals and maximise the value of your content. 1. Use Moovly to Create Animated Videos. Animated content is everywhere and is a tried-and-tested way of attracting and keeping your audience’s attention, allowing you to share a message in a powerful and effective way. Moovly…

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What do Brits buy when they go to Europe?

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What do Brits buy when they go to Europe?

What do we buy when we go abroad? Ever wondered what do British travellers buy when they visit countries in Europe?. We were inspired by Fixr and so we took on the mission to find out what Brits buy when they visit different countries, or what they intend to buy before travelling. We used Google Suggest to find this out. Google Suggest is the name of Google’s auto-complete function. If a user enters…

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How to target the right audience with your Facebook advertising campaigns

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Facebook Social Marketing

Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Christmas is a great time to ensure that your adverts reach relevant audiences. As targeting on Facebook is more than twice as accurate than most online advertising networks (in narrowly targeted campaigns, the average online reach is 38% accurate, compared to Facebook, where the average reach is 89%…

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New Google AdWords Changes and Innovations

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New Google AdWords changes

There are trillions of searches on Google every year and over half of them happen on mobile. The Google Performance Summit took place last Tuesday in San Francisco and this was one of the very first ideas they shared. Mobile is not something that is about to happen anymore. It’s not even happening right now. It already happened. Today more than 50% of all searches happen on a mobile device….

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How to build a YouTube video ad campaign on Google AdWords in 3 simple steps

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Are you about to create an online video ad campaign? This is a complete step-by-step guide to do so from the Google AdWords platform in 3 simple steps. You can create an online video campaign to target YouTube and other sites from Google AdWords itself, but the whole system has been revamped (well, Google is constantly revamping everything, so no surprises here) so in this post we will explain all…

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Gloc Media earns Google Analytics Qualified status

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Google Partner agency

Gloc Media has been an official Google Partner since the very beginning of the Google Partners program that Google launched back in 2013. We have been certified in search advertising ever since the program launched, which “demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns”, according to Google. Last month we became certified in Google Analytics as well. This certification demonstrates proficiency in…

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Bing Ads: Prepare for Device Targeting Changes

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Bing Advertising

In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones,…

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Call-To-Action Button for Facebook Pages: How to Add it

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Facebook marketing

Last month Facebook released an announcement introducing the new call-to-action buttons for Facebook Pages. Pages are an important destination for people on Facebook, and according to Facebook, they are “building new ways for users to interact with businesses through them. This new call-to-action feature will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, the call-to-action buttons link to any destination…

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