How a terrible logo can hurt your brand

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A bad logo can seriously damage your brand and completely ruin all your branding efforts.

You don’t necessarily need to spend a fortune to create an amazing and sophisticated logo if you don’t have enough resources, but at least make sure it isn’t leading to confusion, misunderstandings or misinterpretations and that there aren’t any double-meaning figures behind it.

We have come across a number of logos where its artists surely wanted to express something quite different to what they actually do.


Clinica Dental Marcelino

San Mercelino Dental Clinic



The institute of Oriental Studies


 Junior Jazz Dance Classes

Junior Jazz Dance Classes








Remember: always ask for a second opinion before making your logo public. It can save you time and money. And can help you avoid your brand going viral for a bad reason.

Do you know any other logo that should be in this list? Please let us know in the comments.

By Iñigo Etxebeste


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Author: Iñigo Etxebeste

Iñigo is the director and founder of Gloc Media. He keeps our ship moving in the right direction.

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