Internet Marketing Blog

Gloc Media was unawarely part of an experiment, ends up being voted top agency

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Gloc Media was part of a secret experiment without being notified. This experiment was conducted by the backlink analysis tool Linkio, and the results couldn’t have been better for us. We have been voted by the audience as the #1 link building agency, taking into account factors like link building tactics, pricing policy, response time, real blogger outreach, our agency’s own SEO or how to order from us. We are…

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User Reviews: How Important Are They?

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Online Reputation Management

This week our comrades from Trustpilot have sent us some insights and a very interesting inforgraphic on customer feedback and its impact on your business. They particularly highlight that reviews and feedback are not only important for B2C businesses, but also for B2B companies. According to Trustpilot, today’s customers define the businesses they buy from, whether their comments come through social media, forums or online reviews. Engaging with this conversation…

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How To Drive More Mobile App Downloads

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Increase Mobile App Downloads

Yesterday Google shared with us a few recommendations on how to increase mobile app downloads. Google is always telling us, and they certainly have a point, that once you have finished building your great app you shouldn’t stop there and wait for users to find it. You should rather help them find it. You should by all means promote and market your app to help users discover how great it…

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Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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14 QR Code Epic Fails: How To Ruin Your Marketing Campaign

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QR codes can be a powerful tool for companies to provide extra information to their consumers. When used properly, the use of these codes can be a fantastic way to link the real world to the online world and to encourage users to engage with brands. The problem is that people don’t really get them. Marketers overuse them while businesses and people misuse them. And sometimes this can be hilarious….

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5 Local SEO tips and most common mistakes

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Local SEO

Increasing Search Engine Optimisation presence can seem like an overwhelming task, nevertheless, there are some top tips every business should follow in order to gain the proper visibility in search engines: 1. Google Places. Claim your business listing on Google Places for Businesses. 2. Creating a local profile. Get listed in all the local directories that you can. Such as, Bing Local, Facebook Business Pages, Merchant Circle, ReferLocal, SuperPages, Yelp,…

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How to use Instagram to your business advantage

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Instagram - social media services

They say a picture says a thousand words, and with the advent of Instagram in recent years, those thousand words can relate directly to your particular product. Instagram is the popular photo-sharing app for smartphones and can also be accessed via its website. While used in excess for the casual “selfie” or photo of a person’s dinner, there is a lot more to it than uploading photos of the mundane…

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New optimal solution for the prisoner hat riddle?

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Scenario 1

At Gloc Media we love riddles. They have nothing to do with our work or digital marketing, but since we like them so much today we want to move away from the digital universe and talk about riddles for one day 🙂 We recently came across the prisoner hat riddle via TED, they posted this video below on their social media channels a while ago.     We really enjoyed…

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Voice search is here: stop whatever you are doing and rethink your SEO strategy

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OK Google

Have you used voice search recently? If you work in the digital field, like using technology, or if you simply have a smartphone, the answer is likely yes. According to comScore, half of all queries will be voice searches by 2020. This is a big statement, but seeing how many people we can spot out there speaking to their phones without anybody on the other side of the line, it’s…

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Can Don Draper from Mad Men teach a lesson to modern advertising agencies?

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Don

If you are in advertising or marketing and have ever watched the show Mad Men, then you surely love Don Draper. Even if you are not in the industry, you probably like the character anyways. But people who loved the show wonder at times if the fictional advertising executive could teach an actually valuable lesson to modern advertising executives, or perhaps their fancy but old ways are outdated for today’s…

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