Internet Marketing Blog

Voice search is here: stop whatever you are doing and rethink your SEO strategy

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OK Google

Have you used voice search recently? If you work in the digital field, like using technology, or if you simply have a smartphone, the answer is likely yes. According to comScore, half of all queries will be voice searches by 2020. This is a big statement, but seeing how many people we can spot out there speaking to their phones without anybody on the other side of the line, it’s…

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Can Don Draper from Mad Men teach a lesson to modern advertising agencies?

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Don

If you are in advertising or marketing and have ever watched the show Mad Men, then you surely love Don Draper. Even if you are not in the industry, you probably like the character anyways. But people who loved the show wonder at times if the fictional advertising executive could teach an actually valuable lesson to modern advertising executives, or perhaps their fancy but old ways are outdated for today’s…

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Gloc Media Renews its Google Analytics Certification

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Gloc Media has been an official Google Partner since the very beginning of the Google Partners program Google launched back in 2013. We have been certified in search advertising ever since the program launched, which “demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns”, according to Google. In May 2015 we also became certified in Google Analytics, an official certification from Google that…

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Gloc Media awarded as one the top 10 multilingual SEO companies in November 2016

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Gloc Media awarded as one of the top ten multilingual SEO Companies in the UK

The New York-based rating agency TopSEORankers listed Gloc Media among the top 10 multilingual SEO companies in the United Kingdom in November 2016. Their official list, which can be seen here, features us as one of the “best multilingual SEO companies for the month of November 2016”. According to TopSEORankers’ policies, they “only list the best SEO organisations that have shown proven results with their clients. The companies listed at…

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Six Helpful Tools to Enhance Your Social Media Content

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gloc-media-social-media-marketing-tools

Great visual content is essential to generate views and involvement in social media. Read on to discover six tools that can help you create high-quality professional visuals and maximise the value of your content. 1. Use Moovly to Create Animated Videos. Animated content is everywhere and is a tried-and-tested way of attracting and keeping your audience’s attention, allowing you to share a message in a powerful and effective way. Moovly…

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What do Brits buy when they go to Europe?

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What do Brits buy when they go to Europe?

What do we buy when we go abroad? Ever wondered what do British travellers buy when they visit countries in Europe?. We were inspired by Fixr and so we took on the mission to find out what Brits buy when they visit different countries, or what they intend to buy before travelling. We used Google Suggest to find this out. Google Suggest is the name of Google’s auto-complete function. If a user enters…

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User Reviews: How Important Are They?

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Online Reputation Management

This week our comrades from Trustpilot have sent us some insights and a very interesting inforgraphic on customer feedback and its impact on your business. They particularly highlight that reviews and feedback are not only important for B2C businesses, but also for B2B companies. According to Trustpilot, today’s customers define the businesses they buy from, whether their comments come through social media, forums or online reviews. Engaging with this conversation…

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How To Drive More Mobile App Downloads

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Increase Mobile App Downloads

Yesterday Google shared with us a few recommendations on how to increase mobile app downloads. Google is always telling us, and they certainly have a point, that once you have finished building your great app you shouldn’t stop there and wait for users to find it. You should rather help them find it. You should by all means promote and market your app to help users discover how great it…

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New Google AdWords Changes and Innovations

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New Google AdWords changes

There are trillions of searches on Google every year and over half of them happen on mobile. The Google Performance Summit took place last Tuesday in San Francisco and this was one of the very first ideas they shared. Mobile is not something that is about to happen anymore. It’s not even happening right now. It already happened. Today more than 50% of all searches happen on a mobile device….

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Remarketing For Search: What Is It And How To Set It Up

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RLSA - remarketing lists for search ads

Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused among digital marketers. We have recently set up an AdWords account for a new client and among other types of campaigns we also set up RLSA. Since many online marketers are still unaware of the…

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